International Marketing Paperback – 28 Feb. 2006 by Ravi Sarathy, Vern Terpstra,

International Marketing Paperback – 28 Feb. 2006 by Ravi Sarathy, Vern Terpstra, Lloyd C. Russow 
 
This new edition reflects recent developments in the world economy and their imlications for international marketing. The text continues to address the challenges and opportunities facing small exporters as well as large multinationals. The text covers economic and cultural environments, the continuing changes occuring therein,and the implications for firms that want to survive and succeed in this dynamic environment.
 
From the Inside Flap
 
Revision of a perennial best-seller in the International Marketing field. New to this edition are chapters on Information Technology and "Ethics in the International Environment."
 
About the Author
 
Vern Terpstra is Professor Emeritus of International Business at the University of Michigan and has served as President, Academy of International Business, where he was a Founding Fellow.Ravi Sarathy is Professor,Dept. of Management at Northeastern University and has enjoyed a number of visiting appointments around the globe, including the Fulbright-FLAD Chair in Strategic Managment in Lisbon. He has consulted for a number of multinationals and contributed various chapters to International Marketing Research.Lloyd russow is Assoicate Dean, Philadelphia University School of Business Administration, where he has taught extensively in International Business. His previous publications include: International Dimensions of Marketing and Digital Technology in Teaching International Business.